Establishing the voice and tone for the Infinite Crisis website has (and continues to be) a process of interacting with a growing community of highly passionate players. My challenges involve identifying audience knowledge level and interest for each piece of content, including new character announcements, game guides, preview features, email messaging, YouTube video scripts, and more.
Champion Profile: Superman
Infinite Crisis Champions Profiles are tricky. The script must inform players about a character's abilities while also sprinkling in a dash of story. It helps to add a little personality, too. Each new hero or villain is a unique challenge, and Superman was no exception.
News & Character Bios
Champion Unmasked: Stargirl
Writing a regular stream of news is part of maintaining a healthy website, and Infinite Crisis has plenty to report: eSports battle reports, new champion announcements, and more.
In addition to news and upcoming patch previews, I write a regular stream of guides for new champions. These content pieces are for new and intermediate players alike.
Better Know... Supergirl
Email Copy
Email copy is often not glamorous. It's short, witty, and ideally--it's amusing. When helping create and write the copy for this Razer Laptop contest, I was quite fortunate it was the month of May. As a writer, it's not often I get to employ puns in a professional capacity.