Kyle Horner
Content strategist and writer. I edit video too.
Selected work
The paid budget was small and I was the only writer. So I published for what new users searched, like how to run a giveaway, and aimed every piece at their first live campaign.
The messaging undersold the platform. I rewrote the website and positioning, then got PR, product, and sales telling the same version before each launch went public.
Viewers were leaving in the first thirty seconds. I re-cut the episodes so the opening twenty seconds teased the payoff, then paced the rest to keep people watching.
One shoot, cut for Meta, Google, and AdRoll, from YouTube long-form down to Reels. Every version carried the same offer. Black Friday revenue rose 90% year over year, a team result I contributed to.
An indie studio needed more reach from its own channels. I ran the site and social channels and planned the podcast, down to booking guests.
“He was using AI in his work well before most of the field was paying attention. He ran display, video, and the content calendar hands-on, in the tools himself. He also managed a group of blog contributors and made sure things always shipped on schedule. Kyle is strategic and self-sufficient.”
Earlier work
Four years of launch email and landing pages at WB Games, with 29–33% open rates and 5–6% click-through. Then content strategy at Disruptor Beam, where I produced the live streams and the YouTube channel grew 500% in a year.
I started in 2007 as a games journalist at Joystiq and GamePro, then moved into marketing at game studios. Since then I've run content for B2B software and eCommerce brands too, usually as the person writing the copy and reading the numbers. AI drafts faster than I do. I still check every claim before anything ships.
Content strategy, positioning and messaging, editorial planning, go-to-market
SEO, paid search, email campaigns, Google Analytics, Search Console
Claude, ChatGPT, and Google VEO in drafting, scripting, and rough cuts
Premiere Pro, After Effects, motion graphics, sound design, Frame.io
What colleagues say
“Kyle is one of those rare creatives who just gets it, both the technical side of editing and the bigger picture of brand storytelling. At Earthing, he consistently turned rough ideas into standout video content that looked authentic and performed even better.”
“Kyle is an exceptional video editor. His skills with long-form content and audio are top-notch, and his ability to create a setup that is quick and responsive made a significant impact on our project’s success.”
Looking for remote content strategy, writing, and marketing roles, or on site around Portland. Full-time or consulting.
I'll get back to you within a day or two.
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