01
Built the Woobox content program
Editorial calendar, SEO landing pages, email, and paid search built from the ground up, refined with GA and Search Console, with paid search held at 17–20% CTR.
50% YoY growth · 3 yrs running
Content Strategist · Marketing Leader
Content marketing that moves real numbers.
15 years of strategy, copywriting, and SEO, now sharpened with hands-on video production and agentic AI built directly into the pipeline. I own the whole program: what the message says, where it runs, and whether it converts.
15 yrs
In content marketing
50%
YoY growth · 3 years running
570%
Video engagement lift
90%
Black Friday revenue jump
Selected work
Programs built, then proven.
02
Health & fitness SaaS video series
Editing for SaaS and eCommerce clients in Premiere and After Effects, with cold opens structured to tease the outcome in the first 20 seconds.
570% engagement liftWatch the videos →
03
Multi-platform DTC ad campaigns
Paid creative across Meta, Google, and AdRoll, adapted per format from YouTube long-form to Instagram Reels without losing the brand.
90% BF revenue · +25% ROIWatch the videos →
04
Repositioned a B2B SaaS brand
Rewrote the website and positioning, then aligned PR, product, and sales on one story across every touchpoint, homepage to sales deck.
Full rebrand & GTM
05
Launch content for indie game studio
A six-month engagement across landing pages, social, blog, and podcast strategy. Grew site traffic about 20% and expanded podcast listenership.
≈20% traffic growth
Earlier work
Launch copy for major game titles.
Four years of email, product, and landing-page copy at WB Games, hitting 20–30% CTR across major launches, then content strategy and weekly video at Disruptor Beam.
Lord of the Rings Online
WB Games · email & launch copy
Dungeons & Dragons Online
WB Games · product & landing pages
Star Trek Timelines
Disruptor Beam · 500% YouTube growth
Capabilities
Marketing strategy
- Content strategy
- Positioning & messaging
- Content marketing
- Go-to-market
- Editorial planning
Acquisition & SEO
- SEO
- Paid search
- Email campaigns
- Marketing analytics
- GA · Search Console
Video production
- Premiere Pro
- After Effects
- Motion graphics
- Sound design
- Frame.io
AI workflows
- Agentic workflows
- Claude · ChatGPT · VEO
- Accuracy controls
- Script & rough-cut automation
About
Most content strategists direct AI from a distance. I build the system around it, with accuracy controls built in, and work the full pipeline from message to channel to conversion. The marketing foundation came first: editorial programs, SEO, paid search, positioning. Video production and AI are how I make that foundation hit harder.
Previously
Massively / Joystiq · GamePro Media
Let's build the program.
Senior content strategy, marketing, or leadership roles where I own the program and tie it to outcomes. Drop me a note.
Thanks, message received.
I'll get back to you within a day or two.
© 2026 Kyle Horner · kylehorner.netlify.app