Content Strategist · Editor
Fifteen years across B2B software, eCommerce, games, and one newsroom. I write the content and build the search and email underneath it. Most of my drafting runs through an AI workflow I built myself, with an editorial pass that is not optional. I also cut video, which mostly means I know what a script has to do before anyone turns a camera on.
Selected work
Decided what to publish from support tickets and in-product usage data, aiming every piece at one moment: a new user launching their first live campaign. Paid search held at 17–20% CTR.
Editing for SaaS and eCommerce clients in Premiere and After Effects, with cold opens structured to tease the outcome in the first 20 seconds.
One shoot, cut for Meta, Google, and AdRoll, from YouTube long-form down to Instagram Reels. Same offer in every version, so the message compounded instead of competing with itself.
Rewrote the website and positioning, then aligned PR, product, and sales on one story across every touchpoint, homepage to sales deck.
A six-month engagement across landing pages, social, blog, and podcast strategy. Grew site traffic about 20% and expanded podcast listenership.
Earlier work
Four years of email, product, and landing-page copy at WB Games, hitting 29–33% open rates and 5–6% click-through across major launches, then content strategy and weekly video at Disruptor Beam.
Capabilities
About
Most content strategists direct AI from a distance. I build the system around it, with accuracy controls in it, and work the whole pipeline from what the message says to whether it performed. The marketing foundation came first: editorial programs, SEO, paid search, positioning. Video production and AI are how I make that foundation hit harder.
What colleagues say
“He was using AI in his work well before most of the field was paying attention. He ran display, video, and the content calendar hands-on, in the tools himself. He also managed a group of blog contributors and made sure things always shipped on schedule. Kyle is strategic and self-sufficient.”
“Kyle is one of those rare creatives who just gets it, both the technical side of editing and the bigger picture of brand storytelling. At Earthing, he consistently turned rough ideas into standout video content that looked authentic and performed even better.”
“Kyle is an exceptional video editor. His skills with long-form content and audio are top-notch, and his ability to create a setup that is quick and responsive made a significant impact on our project’s success.”
Senior content strategy, marketing, or editorial roles where I own the program and the number it has to move. Drop me a note.
I'll get back to you within a day or two.
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