Kyle Horner
15 years building content programs that connect strategy to measurable outcomes — across SaaS, eCommerce, and entertainment brands.
3 Consecutive Years
SaaS Campaign Series
Black Friday Campaign
Strategy first.
Execution that proves it.
I've spent 15 years at the intersection of content strategy and production — building programs that don't just ship content, but move numbers. At Woobox I built the entire content function from scratch, using competitor SEO mapping, high-intent keyword strategy, and paid search alignment to deliver 50% user growth year-over-year for three straight years.
My earlier work spans gaming and entertainment — campaigns for Lord of the Rings Online, Dungeons & Dragons, and Star Trek at WB Games — and more recently, video-driven campaigns for SaaS and eCommerce brands where hook-first production strategies drove a 570% engagement lift and a 90% Black Friday revenue increase.
I think in systems, write for real audiences, and use AI as a research tool while keeping strategy and execution human. Open to senior content roles and consulting engagements.
Long-form Video Examples
More Available Upon Request
A 570% engagement lift. End-to-end video editing, working with motion graphics, multicam footage, and revisions on feedback under tight deadline.
Organize, cull, and pull best A-roll and B-Roll, select music, VFX, and assemble into final cut. Revise based on client feedback within 24 hours.
Primary video editor on 12 episode series of video podcasts featuring celebrity host couple discussing life experiences.
Another early work where I wrote the script, the storyboard, and managed a multi-person feedback process with a large marketing team.
Short-form Video Examples
More Available Upon Request
Video Trailers
A short sizzle trailer for HB Next, educational and training services provider for construction safety compliance.
Early showreel to showcase some editing chops.
Contributed to scriptwriting, storyboarding, video capture, and the final edit.
Early work. I wrote the script, the storyboard, managed a multi-person feedback process, and delivered overall feedback to video team in multiple rounds.
Work Experience
Content Supply
Video Editor
Edit video content for entertainment, SaaS, and eCommerce clients using Adobe Premiere Pro and After Effects, turning creative briefs into conversion‑focused videos with strong pacing, storytelling, and audio design. Boosted client video engagement by 570% using 20‑second value frameworks and cold opens that tease solutions without revealing payoffs.
Woobox
Digital Marketing Manger
Built and operated digital marketing strategy. Managed a team of writers to create organic website content on a weekly basis while integrating both PPC and SEO analytic insights to align the highest value keywords with efficient ad spend.
Provided product marketing and UI/UX feedback, and worked closely with the CRM and support staff to communicate insights product development.
EarthShape
Marketing Consultant
EarthShape is a point-and-bounce VR game of universal puzzle gardening. Using the latest technology, bounce your way around obstacles or maneuver for extra points, all to grow the brightest flowers for better worlds.
Kyle assisted in solving the marketing strategy & communication, including copywriting, website development, social media strategy, market analysis, and playtesting.
Star Trek Timelines
Content Marketing Manager
Starting by assembling an AV studio, Kyle was responsible for bottom-to-top in-house video production, building the processes and pipelines for on-demand and livestreamed video production.
Kyle also integrated brand strategy into marketing copy and communications, blog posts, product guides, and marketing key art development.
DC: Infinite Crisis
For launch and live, Infinite Crisis marketing campaigns required collaboration between digital marketing, web, and product teams. Kyle helped develop new processes for trailer scripting and video content, working within an agile project management process.
Content work came in a broad variety: online character pages, official announcements, written game guides, live streams, blog posts, email campaigns, script-writing for character spotlight trailers, and banner ad copy-writing and copy-editing.
The Lord of the Rings Online
Website content for Lord of the Rings Online adheres to British English in a tone of voice that recalls the iconic epic fantasy storytelling of the book trilogy upon which the product is based.
All other copy could be far more succinct. This has made every iteration of LOTRO.com a unique set of challenges, from planning, researching, and writing game guides for new players to enticing and informing potential returning players of new content.
LOTRO: Helm's Deep Expansion
Creating the Helm's Deep website involved managing and leading cross-departmental meetings with game designers, web designers, 2D/3D artists, and brand specialists.
Dungeons & Dragons Online
Dungeons & Dragons Online is a complex action-RPG that's challenging for new players. So as part of overall content strategy for DDO.com, Kyle strove for new player guides with input from influential community veterans. This required working very closely with the community leads to ask effective questions and drive social engagement for news, game guides, features, and in-game events.
Later on, Kyle developed expansion product brand positioning and copy voice and tone.