Built the Woobox content program
Editorial calendar, SEO landing pages, email, and paid search built from the ground up, refined with GA and Search Console, with paid search held at 17–20% CTR.
Content Strategist · Marketing Leader
15 years of strategy, copywriting, and SEO, now sharpened with hands-on video production and agentic AI built directly into the pipeline. I own the whole program: what the message says, where it runs, and whether it converts.
Selected work
Editorial calendar, SEO landing pages, email, and paid search built from the ground up, refined with GA and Search Console, with paid search held at 17–20% CTR.
Editing for SaaS and eCommerce clients in Premiere and After Effects, with cold opens structured to tease the outcome in the first 20 seconds.
Paid creative across Meta, Google, and AdRoll, adapted per format from YouTube long-form to Instagram Reels without losing the brand.
Rewrote the website and positioning, then aligned PR, product, and sales on one story across every touchpoint, homepage to sales deck.
A six-month engagement across landing pages, social, blog, and podcast strategy. Grew site traffic about 20% and expanded podcast listenership.
Earlier work
Four years of email, product, and landing-page copy at WB Games, hitting 20–30% CTR across major launches, then content strategy and weekly video at Disruptor Beam.



Capabilities
About
Most content strategists direct AI from a distance. I build the system around it, with accuracy controls built in, and work the full pipeline from message to channel to conversion. The marketing foundation came first: editorial programs, SEO, paid search, positioning. Video production and AI are how I make that foundation hit harder.
Senior content strategy, marketing, or leadership roles where I own the program and tie it to outcomes. Drop me a note.
I'll get back to you within a day or two.