About
Hello!
I'm Kyle Horner—a video editor and marketing professional with 10+ years of experience bringing brands to life through compelling content and strategic storytelling.
I've worked on marketing projects that drive results—like increasing sales by 75% through video-first campaigns and growing organic traffic by 50% year-over-year.
I specialize in full-cycle video production, from AI-assisted scripting to post-production in Adobe Creative Suite. Whether creating SEO-optimized YouTube content, developing holiday campaigns that boost Black Friday revenue by 90%, or crafting social strategies that increase engagement by 30%, I focus on content that connects with audiences and delivers measurable impact.
Video Projects
Some of my video work
End-to-end video editing, working with motion graphics and multicam footage, creating final edit, sourcing assets for animation, and work with the client on feedback rounds under tight deadline.
An early showreel to showcase my editing chops.
Primary video editor on 12 episode series of video podcasts featuring celebrity host couple discussing life experiences. Includes deadline-focused full edit, custom motion graphics, music & audio design, and multiple rounds of feedback.
Trailer where I contributed to scriptwriting, storyboarding, video capture, and the final edit.
Early work where I wrote the script, the storyboard, managed a multi-person feedback process, and delivered overall feedback to video team in multiple rounds.
A short sizzle trailer for HB Next, educational and training services provider for construction safety compliance.
Another early work where I wrote the script, the storyboard, and managed a multi-person feedback process with a large marketing team.
work Experience
Woobox
An end-to-end online promotional platform, Woobox later expanded into markets for Landing Pages, Pop-ups, and Embedded offers.
Kyle built and operated a full stack digital marketing strategy. He managed a team of freelance writers to create organic website content on a weekly basis while also owning the PPC strategy, integrating both PPC and SEO analytic insights to align the highest value keywords with efficient spend.
In addition, Kyle provided product marketing feedback, website UI/UX feedback, and worked closely with the CRM and support staff to integrate their insights into the overall marketing strategy.
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EarthShape
EarthShape is a point-and-bounce VR game of universal puzzle gardening. Using the latest technology, bounce your way around obstacles or maneuver for extra points, all to grow the brightest flowers for better worlds.
Kyle assisted in solving the marketing strategy & communication, including copywriting, website development, social media strategy, market analysis, and playtesting.
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Star Trek Timelines
Starting by assembling an AV studio, Kyle was responsible for bottom-to-top in-house video production, building the processes and pipelines for on-demand and livestreamed video production.
Kyle also integrated brand strategy into marketing copy and communications, blog posts, product guides, and marketing key art development.
DC Comics: Infinite Crisis
For launch and live, Infinite Crisis marketing campaigns required collaboration between digital marketing, web, and product teams. Kyle helped develop new processes for trailer scripting and video content, working within an agile project management process.
Content work came in a broad variety: online character pages, official announcements, written game guides, live streams, blog posts, email campaigns, script-writing for character spotlight trailers, and banner ad copy-writing and copy-editing.
Lord of the Rings Online
Website content for Lord of the Rings Online adheres to British English in a tone of voice that recalls the iconic epic fantasy storytelling of the book trilogy upon which the product is based.
All other copy could be far more succinct. This has made every iteration of LOTRO.com a unique set of challenges, from planning, researching, and writing game guides for new players to enticing and informing potential returning players of new content.
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Lord of the Rings Online: Helm's Deep Expansion
The LOTRO Helm's Deep expansion featured new class balance, story, and game systems. Creating the Helm's Deep website involved managing and leading cross-departmental meetings with game designers, web designers, 2D/3D artists, and brand specialists.
Dungeons & Dragons Online
Dungeons & Dragons Online is a complex action-RPG that's challenging for new players. So as part of overall content strategy for DDO.com, Kyle strove for new player guides with input from influential community veterans. This required working very closely with the community leads to ask effective questions and drive social engagement for news, game guides, features, and in-game events.
Later on, Kyle developed expansion product brand positioning and copy voice and tone.
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