Star Trek timelines
Kyle built an AV studio, assisted with cross-departmental awareness of product development, and maintained an agile content marketing strategy. He also executed daily messaging and publishing across YouTube, Twitch, Twitter, Facebook, Instagram, and the Star Trek Timelines website.
Kyle developed insights via social media, represented the studio in-person at event, contributed to Timelines key art development, and developed motion graphics.
DC Comics / INfinite Crisis
Unfortunately now defunct, DC Comics' Infinite Crisis online content marketing campaigns for launch and live required collaboration between digital marketing, web, and product teams. Kyle helped develop new processes for trailer scripting and video content, working within an agile project management process.
Content work came in a broad variety: online character pages, official announcements, written game guides, live streams, blog posts, email campaigns, script-writing for character spotlight trailers, and banner ad copy-writing and copy-editing.
Lord of the Rings Online
Website content for Lord of the Rings Online adheres to British English in a tone of voice that recalls the iconic epic fantasy storytelling of the book trilogy upon which the game is based. All other copy could be far more succinct. This has made every iteration of LOTRO.com a unique set of challenges, from planning, researching, and writing game guides for new players to enticing and informing potential returning players of new content.
Helm's Deep Expansion
The LOTRO Helm's Deep expansion featured new class balance, story, and game systems. Creating the Helm's Deep website involved managing and leading cross-departmental meetings with game designers, web designers, 2D/3D artists, and brand specialists.
Dungeons & Dragons Online
Dungeons & Dragons Online is a complex action-RPG that can be quite challenging for new players. So, as part of overall content creation for DDO.com, we strove for new player guides that were heavily influenced by the input of veteran DDO players. This required working very closely with the community leads to ask effective questions and drive social engagement for news, game guides, features, and in-game events.