Over 8 years of games industry online media & digital marketing experience
Joining Massively.com in 2007 as Contributing Editor/Writer, Kyle Horner wrote daily news, previews, reviews, interviews, and even proto-listicles for the Joystiq.com network, covering the PC and MMO industries in both depth and breadth.
As a fresh Digital Marketing recruit at Turbine/WB Games in 2010, Kyle built on his management and leadership experience as Content Developer on Dungeons & Dragons Online, The Lord of the Rings Online, and Infinite Crisis.
Success required inspiring and organizing talented stakeholders from art, design, web, marketing, engineering, QA, and customer support. These highly matrixed and well-maintenanced relationships allowed marketing strategy to include interdisciplinary context and language with marketing research. Utilizing meetings and 1-on-1s, Kyle created project requirements, calendars, marketing landing pages, email copy, ad copy, definitive guides, video scripts, and dev blogs.
At Disruptor Beam, in addition to creating and producing written content, Kyle established an AV department to support and grow multiple media channels, including mentoring and advising a team of talented producers, community managers, and game designers.
As a result, Disruptor Beam's YouTube channel saw a 500% quarterly average subscriber growth in 2015 with a year-over-year of two million channel views. Kyle also managed social media channels for Star Trek Timelines, establishing a 10-20% monthly growth average on Twitter and Instragram and building influencer relationships for cross-promotional opportunities.
Kyle is always interested in new challenges and exciting initiatives within the video game industry. You can reach out online using his contact page, through email or social media.