Kyle Horner

A marketing professional with 8+ years experience in online media and content marketing

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3rd person: Kyle is a team-focused copywriter, content manager, and all-around marketing professional. His audience insights and market research skills are rooted by experience in new media, digital marketing, and the ability to always be learning.

1st person: Starting in 2007 as a Contributing Editor in the Engadget Network, I reported on the wider gaming industry, writing mounts of featured content, game guides, interviews, and daily news. I also mentored junior writers and worked between various websites to further grow the brand.

After graduating from the Engadget Network and freelance writing in late 2010, I joined Turbine / Warner Bros. Interactive Entertainment as Content Developer in marketing. My roles were many: manage cross-department relationships and meetings, create blog editorial, serve as copywriter for marketing and web dev, write video scripts, help develop brand style guides, and more. 

Joining Disruptor Beam in early 2016. In addition to my responsibilities from Turbine/WBIE, I assembled an AV Studio from the ground up, pitching, producing, and project managing on-demand video and live streaming content for Game of Thrones Ascent and Star Trek Timelines. I also identified KPIs, gathering and reporting on them bi-weekly and quarterly.

work


EarthShape

From Bithell Games, the indie studio behind Thomas Was Alone & VolumeEarthShape is "a little arcadey puzzler" coming to Google Daydream.

Kyle assisted in solving the marketing strategy & communication, including copywriting, website development, social media strategy, market analysis, and playtesting.


Star Trek timelines

Starting by assembling an AV studio, Kyle wrote scripts, captured video, edited copy and video, and published content to grow Facebook, Instagram, and YouTube audiences.

He also assisted with cross-departmental awareness of product development, and maintained an agile content marketing strategy. He also executed daily messaging and publishing across YouTube, Twitch, Twitter, Facebook, Instagram, and the Star Trek Timelines website.

Regular responsibilities also included representing the studio at player gathers and industry events, key art development, and creating motion graphics.


DC Comics' INfinite Crisis

For launch and live, Infinite Crisis marketing campaigns required collaboration between digital marketing, web, and product teams. Kyle helped develop new processes for trailer scripting and video content, working within an agile project management process.

Content work came in a broad variety: online character pages, official announcements, written game guides, live streams, blog posts, email campaigns, script-writing for character spotlight trailers, and banner ad copy-writing and copy-editing.


Lord of the Rings Online

Website content for Lord of the Rings Online adheres to British English in a tone of voice that recalls the iconic epic fantasy storytelling of the book trilogy upon which the game is based. All other copy could be far more succinct. This has made every iteration of LOTRO.com a unique set of challenges, from planning, researching, and writing game guides for new players to enticing and informing potential returning players of new content.


Lord of the rings online: Helm's Deep

The LOTRO Helm's Deep expansion featured new class balance, story, and game systems. Creating the Helm's Deep website involved managing and leading cross-departmental meetings with game designers, web designers, 2D/3D artists, and brand specialists. 


Dungeons & Dragons Online

Dungeons & Dragons Online is a complex action-RPG that can be quite challenging for new players. So, as part of overall content creation for DDO.com, we strove for new player guides that were heavily influenced by the input of veteran DDO players. This required working very closely with the community leads to ask effective questions and drive social engagement for news, game guides, features, and in-game events.


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